I’ve been writing SEO Reports for the past few days for our prospect clients, it involves me looking at there site and writing what they are doing right and wrong, looking at the keywords they target an seeing how they rank compared to there competitors and a few other secret things I won’t tell you…
I’ve been writing this last one for an hour, I’m on tot he bit where I look at there site and make suggestions as to why they are having problems or how they can improve, these thoughts are stuck in a document which is “sales up” by our sales executive and sent off to the client…
I’ve been thinking, some clients have no idea what SEO is or anything about it, so they are taking my word as..well bible… I could probably write whatever I want in here and they would believe it to a certain extent, I wouldn’t do that of course but it was a funny thought ; I had a few ideas though
- Google has taking a disliking to the letter L this month, if you have more than 4 occurances of the letter L this will hurt your rankings, for visibility we recommend using the capital I and the underscore for that effect I_, we are assured by Google this is only a temporary measure to stop spam
- MSN and Yahoo have both given indications that if you link to them without linking to Google they will give you a slightly higher ranking than you had before as a way of saying thank you.
- The terms you are trying to rank for only have a small amount of search traffic going towards them, try creating pages that optimise for such terms as “sex”, “viagra” and “rock and roll” whilst these search terms are unrelated you will bring in lots of traffic and are sure to convert at least some of them.
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July 25th, 2007