While doing research recently for Stickyeye’s, I stumbled across Cadbury’s latest advert which I’m sure you will have seen, [youtube:http://www.youtube.com/watch?v=TnzFRV1LwIo]
Don’t get me wrong its a great advert but to me, nothing special..however the genius comes in when you think of what comes after an ad like this is released, uploaded onto sites like youtube, google video and others and instead of the company asking for the videos to be removed as would have happened 2-3 years ago, they leave them..
The Cadbury’s Gorilla is a perfect advertisement to edit, with no speech dialog just a backing track and a monkey hitting the drum’s you can edit and sync it pretty easy with any piece of music for example
[youtube:http://www.youtube.com/watch?v=VdgI0j1odkY]
at the time of posting this that video has 232,960 views, but thats not all, you don’t even need the original ad footage
[youtube:http://www.youtube.com/watch?v=nCEe0D146zM]
Over 100,000 views and is defiantly one of the funniest things I’ve seen in a while, but what do you notice about these videos…
They still have the Cadbury’s logo at the start and end of each video, lets say the average TV commercial costs £0.10 per viewer (this is not based off of anything, I honestly have no idea how much a TV commercial will cost) right now on YouTube I can see around 15 videos featuring the Gorilla and branding, lets count up those views ;
- 899,670
- 190,286
- 132,169
- 665,354
- 232,960
- 102,117
- 412,275
- 1,100,220
- 850,956
- 61,932
- 128,549
- 11,925
- 15,689
- 11,816
Total number of views :4,815,918
Total cost if this was on TV : £481,591.80
That’s an amazing amount of views for just letting people share your work or in the case of some companies, sticking it up yourself, its not just adverts that are on TV that are getting stuck on youTube, at the launch of the Xbox 360, Microsoft’s own PR department got a nice little bundle of joy when a commercial of theirs was not allowed to be shown on television, it was leaked (I believe) and immediately uploaded onto video sharing sites and hit the tech news websites very quickly, whilst I cannot find the original video, there is still a copy on youtube with a lot less views (I am 90% sure the original had around 3 Million views)
[youtube:http://www.youtube.com/watch?v=qNuRQmvykwk]
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October 26th, 2007